Who we are

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Frank Schauff

CEO, Association of European Businesses (AEB)

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Director General of APPLiA


President, Association of Home Appliance Manufacturers (AHAM)


Jiang Feng

President, China Household Electrical Appliances Association (CHEAA)

Masahiro Atarashi

Director and General Manager, home electrical appliances, The Japan Electrical Manufacturers' Association (JEMA)


Director in charge of industrial policy at Korea Electronics Association (KEA)

Mark Saunders

CEO South African Domestic Appliances Association (SADA)